What Social Currency Measurement Can Do For Your Brand’s Online Community

Measuring and understanding your brand’s online community health is not the same as reporting on your marketing endeavors. Community health is a social-scientific endeavor and harder to quantify, but crucial to maintaining consumer satisfaction, brand loyalty, and reputation. In this talk with Samantha "Venia" Logan, founder of SociallyConstructed.Online, you’ll discover 5 easy-to-measure metrics to assess your brand’s community health, and tie your impact to real user sentiment.

Samantha 'Venia' Logan

Bridget Finkeldey

In 2010, I transitioned from male to female and put my entire 10-year journey on Youtube. Over the next decade, that decision has snowballed into an active and healthy career in community management, diversity, education, and measurement in anonymous community health. In 2016, we created RESCQU.NET. – a nonprofit organization that simultaneously marketed to an invisible audience and catered to their anonymity. In 2017 I graduated with a degree focused on community management that took me around the world. In 2017 I became a full-stack marketer at DigitalMarketer. For the past 5 years, I've built quantitative and qualitative data measurement tools for brand communities online. With SociallyConstructed.Online I am committed to helping businesses build robust, self-sustainable communities. I want to offer you and your business that same chance. Spend fewer resources on advertising. Develop a solid measurement-focused strategy that monitors lifetime value across the customer value journey to build a financially and socially rewarding community for you.

Meg Alexander

Bridget Finkeldey

Meg Alexander joined the PowerToFly community as a job-seeker in 2014, eventually landing her first remote role working for PowerToFly's Delivery Team. Her professional experience includes roles as a Talent Advocate, Head of Purchasing for a window factory, audiobook publishing, & more than 5 years as a paralegal. She has a bachelor's degree in Art History from Indiana University (mint condition, never been used!), where she also earned a varsity letter for Women's Rowing. She loves DIY projects and will never say no to french fries. She lives in Toledo, OH with her husband Aaron, an engineering technician, and their dogs, Radar & Cake.