Building Your Product Roadmap Through a DEIB Lens

DEIB is not the cherry on top — it’s baked into the recipe from the start. What this means for product management is that there are many opportunities to build DEIB into a product from the beginning, including within the product roadmap. In this talk with PowerToFly’s Amber Brown, senior director of product management, she’ll discuss how to build your product roadmap through a DEIB perspective, and what that means for your overall DEIB strategy.

Amber Brown, MBA

Bridget Finkeldey

I’m not your average Product Leader, I’m a thought leader and product advocate who is committed to transforming the way organizations approach inclusive products. The last 8 years, the HR Tech & FinTech industry, has opened my eyes to the shift that’s occurring right now. There is a clear lack of direction when it comes to enabling diversity and inclusion in a product portfolio.

Here’s where I step in, I’m not the Product Leader who just wants to create a roadmap to follow - that’s the easy part. I’m the Inclusive Product Expert that’s paving the way and passing along a backpack of all the tools you’ll need to arrive at your final destination. I’m rooting for not only my clients' successes but their colleagues, their families and their localities too.

I’m a community builder and problem solver at my core, so spending my time brainstorming ways to uplift the underrepresented comes naturally. Breaking digital bias and disrupting Artificial Intelligence algorithms requires grit and is kind of my thing. How does this happen you ask? Well let’s rewind a bit… being able to look at SaaS and PaaS with a diversity lens takes strategic thinking, plans of execution and the ability to roll up your sleeves and jump into the weeds when needed. All of which ignites the passion that I hold for this space and new technologies itself.

Outside of working you can find me running outdoors (yes, even in the winter), nestled with my latest book and a cup of coffee or intentionally getting lost within the aisles of Home Goods.

If you have any questions or want to talk about ways to elevate DE&I in your company’s product tech stack or personal career development feel free to direct message me!

Meg Alexander

Bridget Finkeldey

Meg Alexander joined the PowerToFly community as a job-seeker in 2014, eventually landing her first remote role working for PowerToFly's Delivery Team. Her professional experience includes roles as a Talent Advocate, Head of Purchasing for a window factory, audiobook publishing, & more than 5 years as a paralegal. She has a bachelor's degree in Art History from Indiana University (mint condition, never been used!), where she also earned a varsity letter for Women's Rowing. She loves DIY projects and will never say no to french fries. She lives in Toledo, OH with her husband Aaron, an engineering technician, and their dogs, Radar & Cake.